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Zeuss sells personalized weight loss, hair, and skin care treatments. This eCommerce website utilizes a split-screen interface for its landing page with high-quality photos of models showcasing the product. Luxury and classic brands should consider using serif fonts to convey sophistication and elegance. Also, integrate an interactive timeline to display the company history or project roadmap.
The purpose of product pages
Not only can customers filter by these attributes on archive pages, they can also view all the information at a glance on the product page. In the Product data box, you can also access settings for attributes and variables, if you’d like, along with purchase notes, reviews, and more. So if appropriate for the product and if it will help your customers, answer common questions about a specific item right on the product page. The LiveChat for WooCommerce extension is a great option, even allowing you to provide customer support through external platforms. Here’s an example of a product page from Rosery Flower Shop offering add-ons for one of their gift sets. Notice how each add-on item includes a price so there’s no confusion or surprises.
Stunning Ecommerce Website Design Examples
The best product descriptions don’t just describe features and specifications about the product. Nowadays, you can create an online store without having coding skills and spending hours on website setup. In 2021, the global online shopping market reached over 2.14 billion people. Coupled with fast growth, the eCommerce industry is forecast to grow from around $3 trillion today to $5.4 trillion in 2026. UMake is a great example of an eCommerce business displaying data collection transparency.
ecommerce web design principles to position your online store for growth
Other innovatively rotating text and images to maintain visual interest. The design strikes a balance between elegance and functionality, as its grid layout smoothly guides the viewer's gaze from one element to the next. Unlike most sites that use a sticky logo at the top, A.N.Other has theirs at the bottom, ensuring the brand name remains visible regardless of where you navigate on the site. MSMG stands as a quintessential showcase of vivid hues and striking imagery.
This eCommerce site was a nominee for A thanks to the well-designed landing page with various animations. As a 3D software company, it applies 3D illustrations across the website, effectively grabbing the audience’s attention and delivering its product’s value proposition. Use a progress indicator to help visitors navigate multiple checkout pages.
Nurture brand affinity.
It’s simple to use, with pre-built themes and templates as well as a drag-and-drop tool for customizing pages. The paid options increase the number of products you can sell, add more advanced features to your tool set, and boost your support. A unique component of Shopify is its enormous marketplace, where you can purchase a pre-built store.
This includes customer photos, your Instagram feed, and even customer reviews. These are signals to potential customers that your brand is trustworthy. He's a co-founder of Best Writing, an all-in-one platform connecting writers with businesses. He has built multiple online businesses and helps startups and enterprises scale their content marketing operations. He worked with TIME, Observer, HuffPost, Adobe, Webflow, Envato, InVision, and BigCommerce. E-commerce website design costs vary depending on whether you do it yourself or hire a UX designer (or an agency).
Open up shop: 5 product types you can sell today
Sprudge Design Awards: Outstanding E-Commerce / Web Site Finalists - Sprudge
Sprudge Design Awards: Outstanding E-Commerce / Web Site Finalists.
Posted: Mon, 13 Nov 2023 08:00:00 GMT [source]
Skullcandy has a solid grasp of its audience, the youthful music lovers who live for exploration. Thrill-seeking videos and uptempo rock music create an immersive experience that makes customers want to become trendsetters with the latest headphones. Get inspired by these artistic and modern ecommerce website examples and learn new ways to use optimization and functionality to boost customer conversion.
You’ll be in good company.
And if you want your ecommerce shop to succeed, you’d better give them those things. Everlane is a clothing retailer that sells primarily through its website. So, as you might imagine, the website utilizes the best design elements to make browsing selections a breeze. Yes, Statista allows the easy integration of many infographics on other websites. Simply copy the HTML code that is shown for the relevant statistic in order to integrate it.
Daniel Brian Advertising is a premier web design agency located in Los Angeles. This full-service digital marketing company assists businesses in transforming their customer journey, where virtual commerce is the new customer service. The agency has built a reputation for increasing ROI and driving measurable results. Opting for thick and sans serif or smooth and rounded fonts not only immediately draws the users to your website and message, but also creates a warm vibe to your overall design. Like a fluffy and huggable teddy bear, chunky fonts used on websites and other ecommerce platforms can make your brand look more approachable or friendlier.
It’s truly an amazing time to be an entrepreneur or small business owner launching an online store. You can see from our top 10 list that there’s a plethora of amazing platforms, each with a slightly different feature set. The platform has intuitive navigation that makes it easy to find your tools and features.
Their design philosophy leans heavily on using imagery that stretches across the entire width of the page, creating an immersive visual experience. A standout feature is the shadow effect used behind their products, adding a layer of uniqueness not commonly seen elsewhere. Just below the hero fold, you have logos of big publications that have featured the brand, and if you keep scrolling further, you’ll see some really nice product photography. Instead of just bombarding visitors with pictures of their products, they use natural placement and lots of social proof to get visitors to convert. Just hover your cursor over any of the totes, and you’ll see the image of a person wearing it; giving you a clear idea about how it looks when paired with an outfit. The use of pastel colors, and the free-flowing web design makes this an extremely attractive site right away.
Display is a digital agency working with service providers in the disability sector. Its eCommerce website also promotes web accessibility and inclusivity by integrating warm tones, accessibility features, and subtle animations. If you want to make a colorful eCommerce store, look at Frans Hals Museum’s site for inspiration. This website reflects the duality of the classic and contemporary, showcasing a collection of 17th-century art alongside modern pieces and colorful website design. Crate & Barrel sells home essentials and houseware, from furniture and kitchen appliances to decor and lighting. Founded in 1962, this eCommerce business establishes itself as offering sophisticated, modern, and high-quality homeware.
Almost 80% of customers have made a purchase online using their mobile devices, and Google also prioritizes mobile-friendly sites on its search engine results pages (SERPs). Additionally, consider using interactive content – take the quizzes on Vitra’s online store and 360-degree experience on Heveya’s eCommerce website as examples. This type of content can enhance conversions to 40-50% and social shares by 28%.
While many of the website designs discussed in this list use plenty of vibrant colors, we love their website equally for its effective use of only black and white. The contrasting colors also really help to let the call-to-action buttons stand out. For a company that offers household essentials, the design of the Package Free Shop is nothing short of gorgeous. From dryer balls to toothbrushes, these guys make it all, and their main focus is on selling products in plastic-free packaging.
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